Ami Vitale

In this episode, I sit down with Ami Vitale, an award-winning photojournalist, filmmaker, and conservationist whose work has appeared in National Geographic, TIME, and beyond. Ami shares her journey from covering global conflicts to telling powerful wildlife stories—like the viral image of Sudan, the last male northern white rhino. We dive deep into the ethics of storytelling, how to protect your work in a digital age, and why Adobe’s Content Authenticity app is a game-changer for creatives, allowing them to digitally “sign their work” by applying Content Credentials. Ami also breaks down what it takes to earn trust with your subjects, the importance of archiving, and the emotional weight of documenting extinction. If you’re a photographer, filmmaker, or creative navigating the tension between truth and tech, this episode is a masterclass in purpose-driven storytelling.