Atiba Jefferson

In this episode, we sit down with legendary photographer and Canon Ambassador Atiba Jefferson - a creative force whose work spans decades of skate culture, NBA courtsides, iconic magazine covers, and unforgettable moments with stars like Kobe Bryant, Virgil Abloh, and Green Day. Atiba dives deep into his journey from sneaking his camera into basketball games to becoming a globally respected visual storyteller. From his skate roots to commercial campaigns, mentorships, and what it means to truly show up as a creative - this episode is packed with gems you won’t want to miss.